Question: What are the best ways to get attention for and market an app before launching?Īrtem: I recommend a mix of different strategies. I had cheaper offers but they were the best value for the price. The winner was a team out of Russia that was cheaper than any US developer but had won an Apple Design Award. For Repeat Timer Pro, I used Elance to find my app developer. I’d put quality first in that order: you want to find the best possible cost but never sacrifice any quality whatsoever. Question: Do you have any advice on the best way to choose a developer?Īrtem: Look for the best quality to cost ratio. There are other places to cut costs than sacrificing design. I would add that if you are not a good designer, it’s better to find one than to design the app yourself. I often use the lime green color in many of my projects it’s an aesthetic that I find appealing. It’s my job to find a pretty design that users will like. Question: How did you choose the design of Repeat Timer Pro? How did you select a color palate, the contrast, and spacing?Īrtem: I’m a designer so many of those choices are intuitive. It’s better to focus on an aesthetic design built around the core set of functional features that 80-percent of your users will want. Those additions often make your app harder to use and clutter your design while increasing your costs. A lot of the apps out there had the functionality I wanted, but they were bogged down by other features specific niche things or bells and whistles. Question:How did you make Repeat Timer Pro as intuitive and easy to use as possible without sacrificing beautiful design or core functionality?Īrtem: I focused on simplicity. If you do that, you have a great chance to be successful. Focus on creating the highest quality product that makes the most people happy. At the end of the day, it’s about the product.When it’s ready, use social media and promotions to create pre-launch buzz and reach out to reviews, blogs, and experts personally to maximize the chance that they will check out your app and encourage others to do the same. Don’t ever start marketing an imperfect product. When marketing your app, make sure you have a quality product first.If you keep it simple, that will let you focus on beautiful design and core functionality, which are the most important keys to an app’s success. Boil the design down to the most important functions in order to satisfy the maximum number of users, make your app easy to use, and eliminate excess costs. Simplicity is the most important thing when creating an app.If you can’t commit to the idea, don’t bother. Commercial value is nice but you need to want to work on a particular project and see it through periods of adversity. Only work on what you are passionate about.When you find one, chances are that is a great idea to work with for a new mobile app. Don’t start out thinking about what other people need, think about what you need. The best ideas will come from looking at your own life and thinking about what is missing.There might be plenty of information to help you build the next great mobile app. Lapitski’s product was designed to appeal to mobile consumers who wanted a simple, aesthetic, repeating timer and so far the product has been a success.Ĭheck out the key takeaways from the discussion, Lapitski’s own case study of Repeat Timer Pro, and select transcripts from the interview. The idea is radically simple but, as Lapitski explains, no other mobile application was just a simple timer: they were all attached to a more complex function like cardio training or cooking. Users set it for a duration of time and then watch it count down as they complete the task. Repeat Timer Pro is a mobile application that allows users to set a repeating timer for their activities.
Itimer pro app how to#
How can you build a product that separates itself from the 500,000 or so other products in the App Store? Fueled checked it with Artem Lapitski, the creator of Repeat Timer Pro, to get his insights on how to create the best mobile app possible. But as many have discovered, building a successful app is really, really hard. Building a mobile application is now the hot activity for young entrepreneurs.
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